Firmbase

    Describe your UK customer.
    Firmbase finds them.

    Build pipeline faster. Focus on accounts that convert.

    firmbase
    workspace · acme
    Ideal customer profile

    Plain English ICP
    Find companies

    UK Hardware & Software Tech

    0 leads · fit ≥ 0
    Fit
    Company
    ◎ AI
    HW & SW
    ◎ AI
    B2B/Gov
    ◎ AI
    Target Buyers
    Health
    Location
    The problem

    You're spending half your week on work AI can do in seconds.

    Building lists. Qualifying accounts. Hunting down the right contact. It's the prep work that swallows your day and leaves no time for the actual selling. Apollo wasn't built for the UK. Sales Nav can show you a company but only if it is on LinkedIn, and even then you still have to research it to qualify it. And there's no SDR to hand it off to. It's just you.

    Seller's week
    40h
    Building lists32%
    Qualifying companies28%
    Hunting contacts22%
    Actually selling18%
    82% of the week on work AI can now do
    Sitting cold in CRM
    Northwind AnalyticsFit 94
    Loftway SoftwareFit 91
    Stellaris UK LtdFit 88
    Brightford LabsFit 84
    Go in prepared

    We do the prep. You win the business.

    Clarity on why they fit your ICP, signals that show that they have budget and need, and a list of the right people to contact. All on one page.

    Otoni

    Otoni Projects Limited
    B2BSAASDATA & ANALYTICSSTARTUP+2 MORE
    13 employees · Inc. 2009 · Wirral, Merseyside·CH 07063735·Active
    80
    ICP fitSTRONG MATCH
    Otoni Projects matches the ICP as a horizontal SaaS provider offering industry-agnostic asset and programme management software.
    Headcount Growth 90%Horizontal SaaS 85%Sales Team 65%
    52
    Financial healthStable
    Stable · Hiring · 7% CAGR over 4y
    Hiring
    Why this companyGenerated from filings + web

    Otoni Projects matches the ICP as a horizontal SaaS provider offering industry-agnostic asset and programme management software. The company shows positive momentum with 9% headcount growth and active business developmen…

    Trajectory5y · 2022–Now
    131073020222023202420252026
    Financial sub-scoresComputed from 5 filings
    Growth
    78
    Profitability
    64
    Liquidity
    71
    Leverage
    42
    Key contacts1
    SH
    Stephen Harrison
    Sales Director
    Directors (3)Companies House
    • JANIKIEWICZ, Mark StanislausSince Nov 2009
    • HARRISON, Stephen RobertSince Nov 2009
    • NASH, David MartinSince Nov 2009
    Why Firmbase

    The richest data in UK B2B lead generation. Anywhere.

    Most platforms ship you a database. A snapshot of what they could scrape, going stale the moment it's written. Firmbase works differently. We start with the full UK Companies House dataset - every company, every filing, every PSC, every group structure - and research the rest live. Contacts, signals, anything your ICP calls for. The deepest, most current view of who to sell to. No one else is even close.

    5M+
    Companies House, in full
    Every active UK company, every filing, every PSC, every group link. Including the UK subsidiaries hiding inside foreign parents.
    Live
    The right person, every time
    We find the closest match to the role you asked for, live on LinkedIn. Ask for "Head of Sales", get the VP of Revenue.
    Any signal
    Answers no database has
    ISO 27001? Using Stripe? Hiring SDRs? We research the open web for whatever your ICP calls for, not just what fits a pre-defined filter.

    Built for sellers who can't afford to waste time.

    Book a demo, or start exploring Firmbase yourself.